If you’ve spent any time on social media, you’ve probably seen endless posts telling you to eat high protein. Protein pancakes. Protein oatmeal. Protein cookies. Protein everything.
But here’s the problem:
Most foods labeled as “high protein”… actually aren’t. And most women are eating far less protein than they think.
In fact, when I ask clients how much protein they eat in a day, the number is almost always dramatically overestimated. Not because they’re doing anything wrong, but because food marketing, diet culture, and online trends have created a ton of confusion about what high protein really means.
Let’s clear it up.
1. What Most People Think High Protein Means
Many people assume something is high-protein if it includes:
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Protein powder
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A protein label
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Greek yogurt
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Cottage cheese
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A few eggs
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A scoop of nuts or seeds
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A “fit” or “healthy” snack bar
But know this:
A high-protein food is not the same as a high-protein meal.
A meal is only truly high protein if it hits the amount your body needs to trigger muscle repair, satiety, and metabolic benefits.
2. What High Protein Actually Means
To maximize muscle protein synthesis, the process that helps you build and maintain lean tissue, most women need:
▶︎ 25–35g of protein per meal
This is the sweet spot for:
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Muscle building
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Muscle maintenance (especially as you age)
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Hunger control
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Better blood sugar stability
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Boosted metabolism via the Thermic Effect of Food
Some women may require more, depending on their age, training, and body weight, but 25–35g per meal is a strong baseline.
3. Why Most “High Protein” Snacks Don’t Come Close
Here’s what common high-protein foods typically offer:
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Greek yogurt: 12–17g
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Protein bar: 8–20g
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Two eggs: 12g
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A scoop of nuts: 4–6g
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Oatmeal with protein powder: often only 15–20g, depending on serving
These aren’t bad foods. They’re just not enough on their own to reach the threshold your body needs per meal.
This is also why many women end up relying on snacks and drinks to fill the gaps. A high-quality protein powder, like TRU Protein, which blends easily into smoothies, yogurt, or oatmeal, can help you get to that 25–35g sweet spot when whole foods alone fall short.
4. What High-Protein Actually Looks Like on a Plate
Here's what 25–35g of protein looks like in real life:
Animal-Based Examples
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4–5 oz chicken breast
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4–5 oz turkey
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4–5 oz salmon or fish
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4 oz lean beef
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1 cup cottage cheese
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3–4 eggs + egg whites added for volume
Plant-Based Examples
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1.5–2 cups tofu
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1.5 cups lentils
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1.5 cups edamame
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1 cup tempeh
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High-protein pasta (2 servings) with beans added
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A plant-based shake (25–30g)
Adding in a scoop of TRU Protein to your day, whether in a shake, blended into coffee, or mixed into oats, can also make it incredibly easy to consistently hit your protein goal without overthinking your meals.
5. Why This Matters
Protein isn’t just for building muscle.
It directly impacts your metabolism. Protein burns more calories during digestion than carbs or fat.
Hunger and cravings: A high-protein breakfast can reduce cravings all day.
Hormone balance: Protein supports thyroid function, stress resilience, and the production of neurotransmitters.
Muscle retention as you age: Women lose muscle faster than men, especially after 35.
Longevity & daily energy: More muscle = better mobility, strength, and metabolic health.
6. Why "High Protein" Doesn’t Have to Mean Complicated
A high-protein day doesn’t require:
- fancy recipes
- hours of cooking
- expensive ingredients
- perfection
It just requires being intentional about getting 25–35g at breakfast, lunch, and dinner.
Simple strategies include:
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Building meals around the protein first
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Adding egg whites to eggs
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Keeping precooked protein ready
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Doubling protein portions at restaurants
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Using protein powder to bridge the gap
It’s not dieting, it’s nourishment.
Start Building High-Protein Meals Today
Most people are not failing because they’re unmotivated.
They’re failing because they’re under-proteined.
Once you understand what high protein really looks like and how simple it can be to hit those numbers, everything from your energy to your metabolism to your physique begins to shift.
Yours in Health,
Denise V.